According to consumers of all ages worldwide, the biggest hurdle to leading a more sustainable lifestyle is the cost that comes with it. In 2023, approximately half of millennials, Gen X, and baby boomers said sustainable products remain prohibitively expensive.
Main barriers to being more sustainable according to consumers worldwide in 2023, by generation
Characteristic
Gen Alpha
Gen Z
Millennials
Gen X
Baby boomers and older generations
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EY. (July 27, 2023). Main barriers to being more sustainable according to consumers worldwide in 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY. "Main barriers to being more sustainable according to consumers worldwide in 2023, by generation." Chart. July 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY. (2023). Main barriers to being more sustainable according to consumers worldwide in 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY. "Main Barriers to Being More Sustainable According to Consumers Worldwide in 2023, by Generation." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY, Main barriers to being more sustainable according to consumers worldwide in 2023, by generation Statista, https://www.statista.com/statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/ (last visited July 22, 2024)
Main barriers to being more sustainable according to consumers worldwide in 2023, by generation [Graph], EY, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
