Online shoppers subscribing to beauty products in Europe 2023, by country

Published by
L. Yltävä,
Oct 7, 2024

In 2023, the European average for online beauty product subscriptions stood at nearly 40 percent. When comparing selected European countries, France had the highest share of beauty subscription shoppers at around 49 percent. The Netherlands followed, with 45 percent of online shoppers signing up for beauty products via digital channels.

Share of online shoppers having a subscription to beauty products in Europe in 2023, by country

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 shoppers

Method of interview

Online survey

Supplementary notes

The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria. 

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beauty and personal care e-commerce in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty and personal care e-commerce in Europe

Market overview

7

Leading beauty retailers

7

Leading personal care retailers

6

Online traffic

6

Consumption

6

Further Content: You might find this interesting as well

Topics

Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.