In 2023, the European average for online beauty product subscriptions stood at nearly 40 percent. When comparing selected European countries, France had the highest share of beauty subscription shoppers at around 49 percent. The Netherlands followed, with 45 percent of online shoppers signing up for beauty products via digital channels.
Share of online shoppers having a subscription to beauty products in Europe in 2023, by country
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Share of online shoppers having a subscription to beauty products in Europe in 2023, by country
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The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria.
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DHL Group. (October 19, 2023). Share of online shoppers having a subscription to beauty products in Europe in 2023, by country [Graph]. In Statista. Retrieved February 28, 2025, from https://www.statista.com/statistics/1445489/europe-beauty-product-subscriptions-online/
DHL Group. "Share of online shoppers having a subscription to beauty products in Europe in 2023, by country." Chart. October 19, 2023. Statista. Accessed February 28, 2025. https://www.statista.com/statistics/1445489/europe-beauty-product-subscriptions-online/
DHL Group. (2023). Share of online shoppers having a subscription to beauty products in Europe in 2023, by country. Statista. Statista Inc.. Accessed: February 28, 2025. https://www.statista.com/statistics/1445489/europe-beauty-product-subscriptions-online/
DHL Group. "Share of Online Shoppers Having a Subscription to Beauty Products in Europe in 2023, by Country." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1445489/europe-beauty-product-subscriptions-online/
DHL Group, Share of online shoppers having a subscription to beauty products in Europe in 2023, by country Statista, https://www.statista.com/statistics/1445489/europe-beauty-product-subscriptions-online/ (last visited February 28, 2025)
Share of online shoppers having a subscription to beauty products in Europe in 2023, by country [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1445489/europe-beauty-product-subscriptions-online/
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