In 2022, 70 percent of global duty-free shoppers who browsed alcohol and tobacco aisles made a purchase in this category. These two were the leading categories in terms of conversion rate. Worldwide, just over half of shoppers in duty-free shops purchased luxury products after browsing.
Share of duty free shoppers browsing and making a purchase in different categories 2022, by region
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Share of duty free shoppers browsing and making a purchase in different categories 2022, by region
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DFNI. (August 16, 2023). Share of duty free shoppers browsing and making a purchase in different categories 2022, by region [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/
DFNI. "Share of duty free shoppers browsing and making a purchase in different categories 2022, by region." Chart. August 16, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/
DFNI. (2023). Share of duty free shoppers browsing and making a purchase in different categories 2022, by region. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/
DFNI. "Share of Duty Free Shoppers Browsing and Making a Purchase in Different Categories 2022, by Region." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/
DFNI, Share of duty free shoppers browsing and making a purchase in different categories 2022, by region Statista, https://www.statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/ (last visited March 13, 2025)
Share of duty free shoppers browsing and making a purchase in different categories 2022, by region [Graph], DFNI, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/
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