Survey respondents from Portugal and Spain had the most favorable perception of South Korean car brands among the selected European countries, with 73 and 70 percent of them reporting having a good opinion of these brands, respectively. However, 42 percent of Norwegian respondents had a very poor or somewaht poor opinion regarding South Korean car brands, which is the highest among the selected European countries.
Share of consumers in selected European countries with a good opinion of South Korean car brands as of July 2023
Belgium, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, United Kingdom
Survey time period
June 28, 2023, to July 17, 2023
Number of respondents
9,400 respondents
Age group
18-65 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original survey question: "Do you have a good or poor opinion of cars of brands from Europe?"
Respondents came from national samples from each country. The quota approach was employed to ensure that the sample was representative of gender and age.
3,000 interviews were done in France and 800 in each of the other countries. The results displayed include respondents who said they had a very good opinion or somewhat good opinion of car brands from the selected region or country.
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Observatoire Cetelem. (October 17, 2023). Share of consumers in selected European countries with a good opinion of South Korean car brands as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1445453/south-korean-car-brands-consumer-opinion-in-selected-european-countries/
Observatoire Cetelem. "Share of consumers in selected European countries with a good opinion of South Korean car brands as of July 2023." Chart. October 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1445453/south-korean-car-brands-consumer-opinion-in-selected-european-countries/
Observatoire Cetelem. (2023). Share of consumers in selected European countries with a good opinion of South Korean car brands as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1445453/south-korean-car-brands-consumer-opinion-in-selected-european-countries/
Observatoire Cetelem. "Share of Consumers in Selected European Countries with a Good Opinion of South Korean Car Brands as of July 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1445453/south-korean-car-brands-consumer-opinion-in-selected-european-countries/
Observatoire Cetelem, Share of consumers in selected European countries with a good opinion of South Korean car brands as of July 2023 Statista, https://www.statista.com/statistics/1445453/south-korean-car-brands-consumer-opinion-in-selected-european-countries/ (last visited December 22, 2024)
Share of consumers in selected European countries with a good opinion of South Korean car brands as of July 2023 [Graph], Observatoire Cetelem, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1445453/south-korean-car-brands-consumer-opinion-in-selected-european-countries/
