In 2023, around 61 percent of U.S. Sephora shoppers participating in a survey stated that TikTok was the social media they mainly used to get information on beauty products, brands, and techniques. Facebook was the second most popular social media.
Leading social media for beauty information among Sephora consumers in the United States in 2023
The source specifies that the data was weighed by U.S. Census 18+. The source does not specify the exact number of Sephora shoppers surveyed. There were a total of 2,655 responses for Sephora and Ulta customers.
Respondents were asked which social media site they visit the most to get information on beauty brands, products, or techniques.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience. (December 19, 2023). Leading social media for beauty information among Sephora consumers in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. "Leading social media for beauty information among Sephora consumers in the United States in 2023." Chart. December 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. (2023). Leading social media for beauty information among Sephora consumers in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. "Leading Social Media for Beauty Information among Sephora Consumers in The United States in 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience, Leading social media for beauty information among Sephora consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/ (last visited November 21, 2024)
Leading social media for beauty information among Sephora consumers in the United States in 2023 [Graph], CivicScience, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
