In 2023, around 61 percent of U.S. Sephora shoppers participating in a survey stated that TikTok was the social media they mainly used to get information on beauty products, brands, and techniques. Facebook was the second most popular social media.
Leading social media for beauty information among Sephora consumers in the United States in 2023
The source specifies that the data was weighed by U.S. Census 18+. The source does not specify the exact number of Sephora shoppers surveyed. There were a total of 2,655 responses for Sephora and Ulta customers.
Respondents were asked which social media site they visit the most to get information on beauty brands, products, or techniques.
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CivicScience. (December 19, 2023). Leading social media for beauty information among Sephora consumers in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. "Leading social media for beauty information among Sephora consumers in the United States in 2023." Chart. December 19, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. (2023). Leading social media for beauty information among Sephora consumers in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. "Leading Social Media for Beauty Information among Sephora Consumers in The United States in 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience, Leading social media for beauty information among Sephora consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/ (last visited December 22, 2024)
Leading social media for beauty information among Sephora consumers in the United States in 2023 [Graph], CivicScience, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
