According to a study from 2022, the share of Black and Hispanic podcast listeners has increased between 2020 and 2022. The share of Black consumers increased from 34 percent in 2020 by a whooping 26 percent to 43 percent in 2022. The same development can be observed with Hispanic podcast listeners.
Share of people who listened to podcasts worldwide in 2020 and 2022, by ethnicity
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Podnews. (April 27, 2023). Share of people who listened to podcasts worldwide in 2020 and 2022, by ethnicity [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1445278/podcast-listening-worldwide/
Podnews. "Share of people who listened to podcasts worldwide in 2020 and 2022, by ethnicity." Chart. April 27, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1445278/podcast-listening-worldwide/
Podnews. (2023). Share of people who listened to podcasts worldwide in 2020 and 2022, by ethnicity. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1445278/podcast-listening-worldwide/
Podnews. "Share of People Who Listened to Podcasts Worldwide in 2020 and 2022, by Ethnicity." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1445278/podcast-listening-worldwide/
Podnews, Share of people who listened to podcasts worldwide in 2020 and 2022, by ethnicity Statista, https://www.statista.com/statistics/1445278/podcast-listening-worldwide/ (last visited November 03, 2024)
Share of people who listened to podcasts worldwide in 2020 and 2022, by ethnicity [Graph], Podnews, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1445278/podcast-listening-worldwide/
