During a survey carried out in North America in late 2023, nearly 45 percent of responding mobile gamers expressed their willingness to redeem real-world rewards or discounts when presented through mobile game ads. On the other hand, 15 percent firmly stated that they would never respond to such offers.
Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023
* Figure calculated by Statista based on data provided by the source.
The source does not provide further survey details. The date provided is the publication date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mobile Marketing. (October 13, 2023). Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. "Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023." Chart. October 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. (2023). Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. "Attitudes towards In-game Ads with Real-life Rewards or Discounts among Mobile Gamers in North America as of October 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing, Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 Statista, https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/ (last visited December 21, 2024)
Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 [Graph], Mobile Marketing, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
