During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, 38 percent of respondents stated that one of the main reasons they found diversity, equity, and inclusion (DEI) unimportant was their belief that companies emphasized DEI for appearances only. Another 28 percent stated that they see DEI as unimportant since it does not carry any tangible benefits to their company.
Leading reasons why business-to-business (B2B) marketing professionals worldwide find diversity, equity, and inclusion (DEI) unimportant as of March 2023
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LinkedIn. (June 15, 2023). Leading reasons why business-to-business (B2B) marketing professionals worldwide find diversity, equity, and inclusion (DEI) unimportant as of March 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1445194/top-reasons-b2b-marketers-worldwide-find-dei-unimportant/
LinkedIn. "Leading reasons why business-to-business (B2B) marketing professionals worldwide find diversity, equity, and inclusion (DEI) unimportant as of March 2023." Chart. June 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1445194/top-reasons-b2b-marketers-worldwide-find-dei-unimportant/
LinkedIn. (2023). Leading reasons why business-to-business (B2B) marketing professionals worldwide find diversity, equity, and inclusion (DEI) unimportant as of March 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1445194/top-reasons-b2b-marketers-worldwide-find-dei-unimportant/
LinkedIn. "Leading Reasons Why Business-to-business (B2b) Marketing Professionals Worldwide Find Diversity, Equity, and Inclusion (Dei) Unimportant as of March 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1445194/top-reasons-b2b-marketers-worldwide-find-dei-unimportant/
LinkedIn, Leading reasons why business-to-business (B2B) marketing professionals worldwide find diversity, equity, and inclusion (DEI) unimportant as of March 2023 Statista, https://www.statista.com/statistics/1445194/top-reasons-b2b-marketers-worldwide-find-dei-unimportant/ (last visited November 22, 2024)
Leading reasons why business-to-business (B2B) marketing professionals worldwide find diversity, equity, and inclusion (DEI) unimportant as of March 2023 [Graph], LinkedIn, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1445194/top-reasons-b2b-marketers-worldwide-find-dei-unimportant/
