During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, when asked which skill was the most important for B2B marketing, nearly 80 percent of respondents from Latin America listed marketing technology and data analytics mastery first. For their North American counterparts, creative strategy and execution stood out, with 66 percent of respondents choosing it as most important in that region.
Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region
Characteristic
Creative strategy & execution
Problem solving
Marketing technology / data analytics mastery
Innovative thinking
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LinkedIn. (June 15, 2023). Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1445193/top-skills-b2b-marketing-professionals-worldwide/
LinkedIn. "Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region." Chart. June 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1445193/top-skills-b2b-marketing-professionals-worldwide/
LinkedIn. (2023). Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1445193/top-skills-b2b-marketing-professionals-worldwide/
LinkedIn. "Most Important Skills for Business-to-business (B2b) Marketing Professionals Worldwide as of 2023, by Region." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1445193/top-skills-b2b-marketing-professionals-worldwide/
LinkedIn, Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region Statista, https://www.statista.com/statistics/1445193/top-skills-b2b-marketing-professionals-worldwide/ (last visited July 22, 2024)
Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region [Graph], LinkedIn, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1445193/top-skills-b2b-marketing-professionals-worldwide/