Most important skills for B2B marketing professionals worldwide 2023, by region

Published by Statista Research Department, Jan 18, 2024
During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, when asked which skill was the most important for B2B marketing, nearly 80 percent of respondents from Latin America listed marketing technology and data analytics mastery first. For their North American counterparts, creative strategy and execution stood out, with 66 percent of respondents choosing it as most important in that region.

Most important skills for business-to-business (B2B) marketing professionals worldwide as of 2023, by region

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Release date

June 2023

Region

Worldwide

Survey time period

March 24 to May 5, 2023

Number of respondents

1,577 respondents

Age group

18 years and older

Special properties

among B2B leaders from which APAC=375; NA=300; EMEA=751; LATAM=151

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Manufacturing e-commerce "

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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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