Average revenue per unit (ARPU) in the Social Media Advertising market for different segments Ireland 2018-2028

The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. The trend observed from 2018 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Social Media Advertising Mobile segment achieves the highest value of 67.97 U.S. dollars at 2028.

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Average revenue per unit (ARPU) in the Social Media Advertising market for different segments Ireland from 2018 to 2028

Characteristic	Social Media Advertising Mobile	Social Media Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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