During a November 2023 survey carried out among digital media experts from the United States, 88 percent of respondents named visibility metrics, such as time-in-view or video ad completion, as important in calculating an attention score. On the other hand, 78 percent named interaction metrics, such as eye tracking or scroll patterns.
Metric types important in calculating an attention score according to digital media experts in the United States as of August 2023
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199IT. (December 15, 2023). Metric types important in calculating an attention score according to digital media experts in the United States as of August 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1441420/metric-types-attention-score-digital-media-usa/
199IT. "Metric types important in calculating an attention score according to digital media experts in the United States as of August 2023." Chart. December 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1441420/metric-types-attention-score-digital-media-usa/
199IT. (2023). Metric types important in calculating an attention score according to digital media experts in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1441420/metric-types-attention-score-digital-media-usa/
199IT. "Metric Types Important in Calculating An Attention Score According to Digital Media Experts in The United States as of August 2023." Statista, Statista Inc., 15 Dec 2023, https://www.statista.com/statistics/1441420/metric-types-attention-score-digital-media-usa/
199IT, Metric types important in calculating an attention score according to digital media experts in the United States as of August 2023 Statista, https://www.statista.com/statistics/1441420/metric-types-attention-score-digital-media-usa/ (last visited November 21, 2024)
Metric types important in calculating an attention score according to digital media experts in the United States as of August 2023 [Graph], 199IT, December 15, 2023. [Online]. Available: https://www.statista.com/statistics/1441420/metric-types-attention-score-digital-media-usa/
