Sales channel breakdown of life insurers Japan 2023

Published by Statista Research Department, Jan 16, 2024

Sales representatives accounted for around 35 percent of the annualized premiums of life insurance companies in Japan as of March 2023. This made sales representatives the leading sales channel in the life insurance industry, closely followed by general agents and financial institutions.

Sales channel distribution of life insurance companies based on annualized premiums in Japan in March 2023

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Release date

June 2023

Region

Japan

Survey time period

2023; as of March 31

Special properties

based on annualized premiums

Supplementary notes

Based on the financial results of life insurance companies in Japan.

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Overview

5

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Premium income and benefits paid

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Individual life insurance

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Small amount and short-term insurers

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