During a November 2023 survey carried out among digital media experts from the United States, time-in-view, viewability, and ad interaction were found to be the most important metrics in calculating an attention score. All three were named by 40 percent of respondents. Ad frequency ranked second, mentioned by 39 percent of the interviewed.
Metrics important in calculating an attention score according to digital media experts in the United States as of November 2023
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MarketingCharts. (December 15, 2023). Metrics important in calculating an attention score according to digital media experts in the United States as of November 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1441387/metrics-attention-score-digital-media-usa/
MarketingCharts. "Metrics important in calculating an attention score according to digital media experts in the United States as of November 2023." Chart. December 15, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1441387/metrics-attention-score-digital-media-usa/
MarketingCharts. (2023). Metrics important in calculating an attention score according to digital media experts in the United States as of November 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1441387/metrics-attention-score-digital-media-usa/
MarketingCharts. "Metrics Important in Calculating An Attention Score According to Digital Media Experts in The United States as of November 2023." Statista, Statista Inc., 15 Dec 2023, https://www.statista.com/statistics/1441387/metrics-attention-score-digital-media-usa/
MarketingCharts, Metrics important in calculating an attention score according to digital media experts in the United States as of November 2023 Statista, https://www.statista.com/statistics/1441387/metrics-attention-score-digital-media-usa/ (last visited October 02, 2024)
Metrics important in calculating an attention score according to digital media experts in the United States as of November 2023 [Graph], MarketingCharts, December 15, 2023. [Online]. Available: https://www.statista.com/statistics/1441387/metrics-attention-score-digital-media-usa/