In 2023, YouTube accounts with less than 2,000 subscribers generated virtually no revenues from advertising on the platforms. In comparison, accounts that had between 10,000 and 50,000 subscribers generated on average 0,03 U.S. dollars per video on YouTube, while accounts that recorded an audience between 50,000 and 55 million subscribers saw average ad revenues of 0.11 U.S. dollars, up by 37.5 percent year-over-year.
YouTube videos and shorts estimated ad revenue in 2022 and 2023, by number of subscribers
(in U.S. dollars)
based on number of subscribers,estimated revenue per video
Supplementary notes
The source analyzed "101,485 accounts and 8,702,767 videos in 2023"
Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.
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Metricool. (December 12, 2023). YouTube videos and shorts estimated ad revenue in 2022 and 2023, by number of subscribers (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1441335/youtube-ad-revenue-by-subscribers/
Metricool. "YouTube videos and shorts estimated ad revenue in 2022 and 2023, by number of subscribers (in U.S. dollars)." Chart. December 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1441335/youtube-ad-revenue-by-subscribers/
Metricool. (2023). YouTube videos and shorts estimated ad revenue in 2022 and 2023, by number of subscribers (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1441335/youtube-ad-revenue-by-subscribers/
Metricool. "Youtube Videos and Shorts Estimated Ad Revenue in 2022 and 2023, by Number of Subscribers (in U.S. Dollars)." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1441335/youtube-ad-revenue-by-subscribers/
Metricool, YouTube videos and shorts estimated ad revenue in 2022 and 2023, by number of subscribers (in U.S. dollars) Statista, https://www.statista.com/statistics/1441335/youtube-ad-revenue-by-subscribers/ (last visited December 30, 2024)
YouTube videos and shorts estimated ad revenue in 2022 and 2023, by number of subscribers (in U.S. dollars) [Graph], Metricool, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1441335/youtube-ad-revenue-by-subscribers/
