YouTube: video ad impressions 2022-2023, by audience size

Published by Laura Ceci, Jan 16, 2024
In 2023, YouTube channels that had between 50,000 and 55 millions subscribers saw their number of ad impressions grow compared to 2022, reaching 6.9. Big accounts, which had between 10,000 and 50,000 subscribers saw their ad impressions grow by almost 20 percent year-over-year, reaching 1.03 impressions.

YouTube videos and shorts advertising impressions in 2022 and 2023, by number of subscribers

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Release date

December 2023

Region

Worldwide

Survey time period

2022 and 2023

Special properties

based on number of subscribers

Supplementary notes

The source analyzed "101,485 accounts and 8,702,767 videos in 2023"

Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.

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