Annual change in outdoor ad spending in Latin America 2023-2024

Published by
J. G. Navarro,
Jan 12, 2024
The source forecast that, in 2024, out-of-home (OOH) – including digital out-of-home (DOOH) – advertising spending in Latin America will increase by approximately 7.5 percent, following a growth rate of over 30 percent a year earlier. Brazil, Mexico, and Argentina were Latin America's leading ad markets by ad expenditure.

Annual change in out-of-home (OOH) advertising spending in Latin America in 2023 and 2024

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Release date

December 2023

Region

LAC

Survey time period

2023

Special properties

including DOOH

Supplementary notes

* Estimate.

** Forecast.

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Statistics on " Advertising in Latin America "

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Overview

5

Media benchmarks

8

Country comparison

8

Creative rankings

5

Brand rankings

3

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Topics

Advertising in Latin AmericaAdvertising worldwideAdvertising in BrazilAdvertising in MexicoAdvertising in Chile
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