Annual change in digital retail media ad spending in Latin America 2023-2024

Published by
J. G. Navarro,
Jan 12, 2024
The source forecast that, in 2024, digital retail media advertising spending in Latin America will skyrocket by over 49 percent, following a similar estimated growth rate in the previous year. Brazil, Mexico, and Argentina were Latin America's leading ad markets by ad expenditure.

Annual change in digital retail media advertising spending in Latin America in 2023 and 2024

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Release date

December 2023

Region

LAC

Survey time period

2023

Supplementary notes

* Estimate.

** Forecast.

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Global overview

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Latin American overview

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Key players

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Audience insights

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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