In 2023, almost all TikTok accounts analyzed reduced the number of videos posted on average during the year. Accounts with less than 500 followers reduced the number of videos they posted to less than 10, while medium accounts with an audience between 2,000 and 10,000 followers published less than 15 videos in 2023, compared to the 17 videos published in 2022.
Average number of TikTok videos posted worldwide in 2022 and 2023, by number of followers
The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"
Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.
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Metricool. (December 12, 2023). Average number of TikTok videos posted worldwide in 2022 and 2023, by number of followers [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1441230/tiktok-accounts-video-posted-by-followers/
Metricool. "Average number of TikTok videos posted worldwide in 2022 and 2023, by number of followers." Chart. December 12, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1441230/tiktok-accounts-video-posted-by-followers/
Metricool. (2023). Average number of TikTok videos posted worldwide in 2022 and 2023, by number of followers. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1441230/tiktok-accounts-video-posted-by-followers/
Metricool. "Average Number of Tiktok Videos Posted Worldwide in 2022 and 2023, by Number of Followers." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1441230/tiktok-accounts-video-posted-by-followers/
Metricool, Average number of TikTok videos posted worldwide in 2022 and 2023, by number of followers Statista, https://www.statista.com/statistics/1441230/tiktok-accounts-video-posted-by-followers/ (last visited November 22, 2024)
Average number of TikTok videos posted worldwide in 2022 and 2023, by number of followers [Graph], Metricool, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1441230/tiktok-accounts-video-posted-by-followers/
