TikTok: number of interactions 2023. by audience size

Published by Laura Ceci, Jan 16, 2024
In 2023, accounts with an audience between 50,000 and 55 million followers had almost six thousand likes, while medium accounts with between 2,000 and 10,000 followers had on average 226 likes. Comments were less frequent than likes, as accounts with an audience between 10,000 and 50,000 followers had 17.5 comments on average.

Number of likes, comments, and shares on TikTok in 2023, by number of followers

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Release date

December 2023

Region

Worldwide

Survey time period

2022 and 2023

Special properties

based on number of followers, weekly posting

Supplementary notes

The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"

Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.

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