In 2023, approximately 48 percent of surveyed consumers in the United States said they recently made the switch to store brand food and non-alcoholic drink consumer goods. Store-branded or private label products are often considered by consumers as these items tend to be cheaper than their branded equivalents.
Consumers who made a switch to store brand food and non-alcoholic drink consumer goods in the United States in 2023
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InMobi. (April 30, 2023). Consumers who made a switch to store brand food and non-alcoholic drink consumer goods in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1441221/switch-to-store-brand-food-and-drinks-in-the-us/
InMobi. "Consumers who made a switch to store brand food and non-alcoholic drink consumer goods in the United States in 2023." Chart. April 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1441221/switch-to-store-brand-food-and-drinks-in-the-us/
InMobi. (2023). Consumers who made a switch to store brand food and non-alcoholic drink consumer goods in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1441221/switch-to-store-brand-food-and-drinks-in-the-us/
InMobi. "Consumers Who Made a Switch to Store Brand Food and Non-alcoholic Drink Consumer Goods in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1441221/switch-to-store-brand-food-and-drinks-in-the-us/
InMobi, Consumers who made a switch to store brand food and non-alcoholic drink consumer goods in the United States in 2023 Statista, https://www.statista.com/statistics/1441221/switch-to-store-brand-food-and-drinks-in-the-us/ (last visited August 25, 2024)
Consumers who made a switch to store brand food and non-alcoholic drink consumer goods in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1441221/switch-to-store-brand-food-and-drinks-in-the-us/