In 2023, almost all TikTok accounts analyzed reduced the number of weekly postings. Accounts with less than 500 followers reduced their weekly posts by almost 21 percent, while accounts that had an audience between 500 and 2,000 followers reduced their posting frequency from 3.4 times weekly to 2.9 times weekly.
TikTok weekly posting frequency in 2022 and 2023, by number of followers
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The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"
Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.
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Metricool. (December 12, 2023). TikTok weekly posting frequency in 2022 and 2023, by number of followers [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1441220/tiktok-post-frequency-publishing-by-followers/
Metricool. "TikTok weekly posting frequency in 2022 and 2023, by number of followers." Chart. December 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1441220/tiktok-post-frequency-publishing-by-followers/
Metricool. (2023). TikTok weekly posting frequency in 2022 and 2023, by number of followers. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1441220/tiktok-post-frequency-publishing-by-followers/
Metricool. "Tiktok Weekly Posting Frequency in 2022 and 2023, by Number of Followers." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1441220/tiktok-post-frequency-publishing-by-followers/
Metricool, TikTok weekly posting frequency in 2022 and 2023, by number of followers Statista, https://www.statista.com/statistics/1441220/tiktok-post-frequency-publishing-by-followers/ (last visited August 25, 2024)
TikTok weekly posting frequency in 2022 and 2023, by number of followers [Graph], Metricool, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1441220/tiktok-post-frequency-publishing-by-followers/