TikTok: post frequency 2022-2023, by audience size

Published by Laura Ceci, Jan 16, 2024
In 2023, almost all TikTok accounts analyzed reduced the number of weekly postings. Accounts with less than 500 followers reduced their weekly posts by almost 21 percent, while accounts that had an audience between 500 and 2,000 followers reduced their posting frequency from 3.4 times weekly to 2.9 times weekly.

TikTok weekly posting frequency in 2022 and 2023, by number of followers

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Release date

December 2023

Region

Worldwide

Survey time period

2022 and 2023

Special properties

based on number of followers, weekly posting

Supplementary notes

The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"

Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.

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