In 2023, smaller creators with less than 500 followers experienced a staggering decrease in the number of interactions, almost 90 percent compared to 2022. Big accounts, which had between 10,000 and 50,000 followers, experienced a decrease in interactions of 54.5 percent year-over-year in 2023. In comparison, creators with a small audience saw an increase of over 11 percent in their interactions.
Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers
The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"
Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.
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Metricool. (December 12, 2023). Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool. "Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers." Chart. December 12, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool. (2023). Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool. "Year-over-year Change in Interactions on Tiktok Accounts between 2022 and 2023, by Number of Followers." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool, Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers Statista, https://www.statista.com/statistics/1441217/yoy-tiktok-interaction-change-audience-size/ (last visited November 22, 2024)
Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers [Graph], Metricool, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1441217/yoy-tiktok-interaction-change-audience-size/
