As of August 2024, around 85 percent of business-to-business (B2B) content marketers surveyed worldwide (predominantly based in North America) selected LinkedIn as the social media platform delivering the best value. Facebook and YouTube followed, respectively mentioned by 28 and 22 percent of respondents.
Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Content Marketing Institute. (October 9, 2024). Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved February 27, 2025, from https://www.statista.com/statistics/1441190/b2b-social-media-content-marketing-platform/
Content Marketing Institute. "Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024." Chart. October 9, 2024. Statista. Accessed February 27, 2025. https://www.statista.com/statistics/1441190/b2b-social-media-content-marketing-platform/
Content Marketing Institute. (2024). Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: February 27, 2025. https://www.statista.com/statistics/1441190/b2b-social-media-content-marketing-platform/
Content Marketing Institute. "Social Media Platforms Delivering The Best Value According to Business-to-business (B2b) Content Marketers Worldwide as of August 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1441190/b2b-social-media-content-marketing-platform/
Content Marketing Institute, Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1441190/b2b-social-media-content-marketing-platform/ (last visited February 27, 2025)
Social media platforms delivering the best value according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1441190/b2b-social-media-content-marketing-platform/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.