TikTok: annual engagement rate 2022-2023, by audience size
In 2023, the engagement rate among TikTok accounts with between 50,000 followers and 55 million follower was approximately 61 percent. This represents an increase from 2022, when the engagement rate among creators with a massive audience was of approximately 48 percent. In comparison, smaller creators with less than 500 followers have seen a decrease in engagement rates in 2023, going from 58.5 percent in 2022 to 55.4 percent in the last examined year.
