Top factors that influence Gen Z's purchase of beauty products online U.S. 2023

Published by
L. Yltävä,
Jan 12, 2024
A survey conducted in 2023 revealed that Gen Z consumers in the United States are heavily influenced by online user-generated content when deciding whether to purchase beauty products. Almost all the Gen Z survey respondents read ratings and reviews by fellow shoppers when considering buying beauty items. Customer photos and videos were also ranked as highly important factors, as well as customer Q&As.

Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2024

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents*

Age group

1997 and later born

Special properties

factors Gen Z shoppers consider when deciding to make a beauty purchase

Supplementary notes

*Total beauty shoppers across all generations in the survey.
The date of release is the date of access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Gen Z and the beauty industry in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Gen Z and the beauty industry in the United States

Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

Further Content: You might find this interesting as well

Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.