Top factors that influence Gen Z's purchase of beauty products online U.S. 2023

Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023

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Release date

January 2024

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents*

Age group

1997 and later born

Special properties

factors Gen Z shoppers consider when deciding to make a beauty purchase

Supplementary notes

*Total beauty shoppers across all generations in the survey.
The date of release is the date of access.

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Statistics on " Gen Z and the beauty industry in the United States "

Other statistics that may interest you Gen Z and the beauty industry in the United States

Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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