Global app retention rate Q1 2023, by category

Published by Laura Ceci, Jan 16, 2024
In the first quarter of 2023, lifestyle apps, which included dating apps and health apps, had the highest retention rate after 30 days from the initial installation. In comparison, food and drink apps reported a retention rate of around four percent after one month from the initial download. Among all app categories analyzed, global retention after three days from install presented a rate of 17 percent.

Mobile app retention rate worldwide in 1st quarter 2023, by category

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Release date

January 2024

Region

Worldwide

Survey time period

Q1 2022 and Q1 2023

Special properties

comparison of average of daily installs

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