Top Gen Z search and purchase channels for beauty items online in the U.S. 2023

Published by
L. Yltävä,
Jan 12, 2024
According to a survey conducted in 2023, Gen Z consumers in the United States have a preference for websites that specialize in beauty products, specifically for researching and purchasing new beauty products. Around 76 percent of the polled individuals cited specialty beauty websites, like sephora.com, as the best places to search for and buy their beauty products.

Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023

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Release date

January 2024

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents*

Age group

1997 and later born

Supplementary notes

*Total beauty shoppers across all generations in the survey.
The date of release is the date of access.

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Statistics on " Gen Z and the beauty market in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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