During a May 2023 survey among adults in the United States, 61 percent of respondents identifying as LGBTQ+ said they believed businesses should take a public stance on current events. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons, among other sexual- and/or gender-deviant identities. Conversely, 38 percent of non-LGBTQ+ respondents favored businesses taking a public stance on current events.
Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Gallup. (October 10, 2023). Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup. "Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of May 2023." Chart. October 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup. (2023). Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup. "Percentage of Lgbtq+ and Non-lgbtq+ Consumers Believing Businesses Should Take Public Stance on Current Events in The United States as of May 2023." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup, Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of May 2023 Statista, https://www.statista.com/statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/ (last visited December 22, 2024)
Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of May 2023 [Graph], Gallup, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/