Gen Z monthly online beauty expenditure in the U.S. 2023

Published by
L. Yltävä,
Jan 12, 2024
In 2023, around 27 percent of Gen Z consumers in the United States spent between 51 and 100 dollars per month on online beauty products. Another 21 percent made purchases ranging from 101 to 200 U.S. dollars.

Monthly online beauty spend of Gen Z shoppers in the United States in 2023

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Release date

January 2024

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents*

Age group

1997 and later born

Supplementary notes

*Total beauty shoppers across all generations in the survey.
The date of release is the date of access.

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Market overview

6

Leading brands

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Skincare

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Consumer preferences

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Expenditure

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Digital behavior

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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