Global app retention rate one day after install Q1 2022 and Q1 2023, by category

Published by Laura Ceci, Jan 16, 2024
In the first quarter of 2023, retention after one day from install of apps in the gaming and fintech categories experienced a decrease. In comparison, food and drink apps experienced an increase in retention during the first quarter of 2023, with a retention rate of around 14 percent in the last examined quarter.

Mobile app retention rate after one day from install in 1st quarter 2022 and 1st quarter 2023, by category

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Release date

January 2024

Region

Worldwide

Survey time period

Q1 2022 and Q1 2023

Special properties

comparison of average of daily installs

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Topics

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