Benefits of influencer marketing in the UK 2023

Published by Statista Research Department, Jan 12, 2024
During a 2023 survey carried out in the United Kingdom (UK), 69 percent of responding retail marketers said that influencer marketing improved brand awareness. This was the most often cited benefit of using influencers for marketing purposes.

Benefits of influencer marketing according to retail marketers in the United Kingdom (UK) as of April 2023

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Release date

June 2023

Region

United Kingdom

Survey time period

April 12 to 30, 2023

Number of respondents

102 respondents

Special properties

among senior decision-makers in marketing, working in the retail sector

Method of interview

Online survey

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Other statistics that may interest you Influencer marketing in the United Kingdom (UK)

Overview

5

Audience

7

Effectiveness

6

Generation Z

4

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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