Digital advertising spending in Greece is dominated by search ads. In 2022, expenditure on search advertising in the country amounted to 182 million euros, which equaled to approximately 66 percent of the market. To compare, spending on digital display ads in Greece amounted to 89 million euros.
Distribution of digital advertising expenditure in Greece in 2022, by format
Characteristic
Digital ad spend share
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IAB Europe. (July 19, 2023). Distribution of digital advertising expenditure in Greece in 2022, by format [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe. "Distribution of digital advertising expenditure in Greece in 2022, by format." Chart. July 19, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe. (2023). Distribution of digital advertising expenditure in Greece in 2022, by format. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe. "Distribution of Digital Advertising Expenditure in Greece in 2022, by Format." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe, Distribution of digital advertising expenditure in Greece in 2022, by format Statista, https://www.statista.com/statistics/1441074/digital-advertising-expenditure-by-format-greece/ (last visited August 24, 2024)
Distribution of digital advertising expenditure in Greece in 2022, by format [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1441074/digital-advertising-expenditure-by-format-greece/