Digital ad spend share in Greece 2023, by format

Published by Statista Research Department, Sep 30, 2024

Digital advertising spending in Greece is dominated by search ads. In 2023, expenditure on search advertising in the country occupied over 65 percent of the market. In fact, Greece had the largest search advertising share in Europe. To compare, spending on digital display ads accounted for roughly one-third of the total digital advertising expenditure in Greece.

Distribution of digital advertising expenditure in Greece in 2023, by format

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Release date

June 2024

Region

Greece

Survey time period

2023

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