Canadians' change in food-buying habits due to future food price fluctuations 2024

How do you expect your grocery shopping habits to change in 2024 due to potential price fluctuations?

CharacteristicShare of respondents
Increased focus on sales and promotions 43.3%
Use of coupons more often 34.6%
Use loyalty programs more often 33.6%
Shop at different stores for better prices 30.6%
Consult flyers 26.6%
Buy more generic or store-brand products 20.5%
Reduce the frequency of grocery shopping 18%
Opt for bulk purchases 13.6%
Use food rescue 7.3%
Other 5.8%
Created with Highcharts 7.2.2Share of respondents43.3%43.3%34.6%34.6%33.6%33.6%30.6%30.6%26.6%26.6%20.5%20.5%18%18%13.6%13.6%7.3%7.3%5.8%5.8%Increased focus on sales and promotionsUse of coupons more oftenUse loyalty programs more oftenShop at different stores for better pricesConsult flyersBuy more generic or store-brand productsReduce the frequency of grocery shoppingOpt for bulk purchasesUse food rescueOther
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%50%
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Release date

December 2023

Region

Canada

Survey time period

2023

Number of respondents

5,000 respondents

Method of interview

Online survey

Supplementary notes

The question was originally stated as "How do you expect your grocery shopping habits to change in 2024 due to potential price fluctuations? (Please select up to 3 options)"

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