When surveyed in September 2023, nearly 55 percent of surveyed Canadian respondents from the Greatest Generation (born between 1900 and 1945) indicated that they prioritized cost over nutritional value more than they did a year earlier when shopping for groceries. In contrast, just under 35 percent of Boomers expressed the same behavior.
Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation
The question was originally stated as: "I prioritize cost over nutritional value when
shopping for groceries, more so than a year ago."
Gen Z - those born between 1997 and 2005.
Millennials - those born between 1981 and 1996.
Gen X - those born between 1965 and 1980.
Boomers - those born between 1946 and 1964.
Greatest Gen - those born between 1900 and 1945.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dalhousie University. (October 4, 2023). Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University. "Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation." Chart. October 4, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University. (2023). Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University. "Share of Consumers Prioritizing Cost over Nutritional Value When Shopping for Groceries More than One Year Prior in Canada as of September 2023, by Generation." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University, Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation Statista, https://www.statista.com/statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/ (last visited December 26, 2024)
Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation [Graph], Dalhousie University, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
