According to a survey from October 2023, 43 percent of American respondents subscribe, cancel, and resubscribe to only pay when there is a TV show they want to watch. The share of subscription cyclers was even higher among younger adults, with nearly two in three 18 to-24-year-olds stating to do so.
Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group
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Hub Entertainment Research. (December 1, 2023). Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research. "Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group." Chart. December 1, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research. (2023). Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research. "Share of Consumers Often Subscribe, Cancel, and Resubscribe to Only Pay When There Are Shows to Watch in The United States as of October 2023, by Age Group." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research, Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group Statista, https://www.statista.com/statistics/1441019/subscription-cycling-by-age-us/ (last visited December 23, 2024)
Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group [Graph], Hub Entertainment Research, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1441019/subscription-cycling-by-age-us/
