During the second quarter of 2023, approximately 35 percent of global Gen Z consumers made purchases of beauty products through online channels. When comparing nations, Swedish Gen Z consumers accounted for the largest proportion of online purchases for these products, at around 46 percent. Just 27 percent of Gen Z consumers in their neighboring country, Finland, opted for online shopping for beauty.
Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country
consumers who shop beauty products online on a monthly basis
Supplementary notes
Consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, and Czechia, Greece. A minimum of 1,000 respondents participated from each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (January 10, 2024). Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna. "Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country." Chart. January 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna. (2024). Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna. "Share of Global Gen Z Consumers Purchasing Beauty Products Online in 2nd Quarter 2023, by Country." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna, Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country Statista, https://www.statista.com/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/ (last visited December 22, 2024)
Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country [Graph], Klarna, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
