Among the presented platforms, LinkedIn and Google Video Partners had the highest share of invalid traffic, at nearly 25 percent.They were closely followed by X (formerly Twitter), with 23.6 percent.
Invalid traffic (IVT) as a share of total traffic of selected digital platforms worldwide in 2022
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Lunio. (November 14, 2023). Invalid traffic (IVT) as a share of total traffic of selected digital platforms worldwide in 2022 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1441008/ivt-share-traffic-worldwide/
Lunio. "Invalid traffic (IVT) as a share of total traffic of selected digital platforms worldwide in 2022." Chart. November 14, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1441008/ivt-share-traffic-worldwide/
Lunio. (2023). Invalid traffic (IVT) as a share of total traffic of selected digital platforms worldwide in 2022. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1441008/ivt-share-traffic-worldwide/
Lunio. "Invalid Traffic (Ivt) as a Share of Total Traffic of Selected Digital Platforms Worldwide in 2022." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1441008/ivt-share-traffic-worldwide/
Lunio, Invalid traffic (IVT) as a share of total traffic of selected digital platforms worldwide in 2022 Statista, https://www.statista.com/statistics/1441008/ivt-share-traffic-worldwide/ (last visited December 27, 2024)
Invalid traffic (IVT) as a share of total traffic of selected digital platforms worldwide in 2022 [Graph], Lunio, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1441008/ivt-share-traffic-worldwide/
