Advertising spending in Latin America 2023-2025, by type

Published by
J. G. Navarro,
Jan 15, 2025

In 2025, digital advertising spending in Latin America will reach an estimated 19.8 billion U.S. dollars, up from 17.2 billion dollars a year earlier – a forecast annual growth rate of 15 percent. Meanwhile, traditional ad spend was projected to rise little more than six percent to 15.7 billion dollars. Brazil and Mexico were among Latin America's fastest-growing ad markets in 2024.

Advertising spending in Latin America from 2023 to 2025, by type (in billion U.S. dollars)

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Release date

January 2025

Region

LAC

Survey time period

2023 and 2024

Supplementary notes

* Statista calculated the 2023 figures and the forecast 2025 values based on the source's data.

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Latin American overview

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Digital advertising

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Digital formats

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Advertising and marketing perception

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Outlook

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