The source forecast that digital advertising spending in Latin America will reach 16.6 billion U.S. dollars in 2024, up from 14.7 billion dollars in the previous year. Meanwhile, traditional ad spending will experience a more modest growth, from 12.1 billion to 12.6 billion dollars in the same period. According to the same source's projections, Uruguay and Mexico were among Latin America's fastest-growing ad markets in 2024.
Advertising spending in Latin America from 2022 to 2024, by type
(in billion U.S. dollars)
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Statista. (January 10, 2024). Advertising spending in Latin America from 2022 to 2024, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1440991/latin-america-advertising-spending-type/
Statista. "Advertising spending in Latin America from 2022 to 2024, by type (in billion U.S. dollars)." Chart. January 10, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1440991/latin-america-advertising-spending-type/
Statista. (2024). Advertising spending in Latin America from 2022 to 2024, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1440991/latin-america-advertising-spending-type/
Statista. "Advertising Spending in Latin America from 2022 to 2024, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1440991/latin-america-advertising-spending-type/
Statista, Advertising spending in Latin America from 2022 to 2024, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1440991/latin-america-advertising-spending-type/ (last visited November 21, 2024)
Advertising spending in Latin America from 2022 to 2024, by type (in billion U.S. dollars) [Graph], Statista, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1440991/latin-america-advertising-spending-type/
