In 2022, advertising spending that was wasted due to invalid traffic was estimated at 54.63 billion U.S. dollars on the global level. The source projected the amount would increase by a third by 2024, reaching over 72 billion dollars.
Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024
(in billion U.S. dollars)
Characteristic
Ad spending in billion U.S. dollars
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Lunio. (September 7, 2023). Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. "Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars)." Chart. September 7, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. (2023). Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. "Advertising Spending Wasted Due to Invalid Traffic (Ivt) Worldwide in 2022 and 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio, Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/ (last visited July 23, 2024)
Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars) [Graph], Lunio, September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/