In 2022, advertising spending that was wasted due to invalid traffic was estimated at 54.63 billion U.S. dollars on the global level. The source projected the amount would increase by a third by 2024, reaching over 72 billion dollars.
Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024
(in billion U.S. dollars)
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Lunio. (September 7, 2023). Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. "Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars)." Chart. September 7, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. (2023). Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio. "Advertising Spending Wasted Due to Invalid Traffic (Ivt) Worldwide in 2022 and 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
Lunio, Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/ (last visited December 30, 2024)
Advertising spending wasted due to invalid traffic (IVT) worldwide in 2022 and 2024 (in billion U.S. dollars) [Graph], Lunio, September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1440980/ad-spend-lost-invalid-traffic-worldwide/
