According to a survey carried out in the United Kingdom in April 2023, 84 percent of respondents from Generation Z said they followed influencers. This was followed by 68 percent of Millennial respondents saying they followed influencers.
Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort
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Share of respondents
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Capterra. (July 12, 2023). Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1440959/share-consumers-follow-influencers-uk/
Capterra. "Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort." Chart. July 12, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1440959/share-consumers-follow-influencers-uk/
Capterra. (2023). Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1440959/share-consumers-follow-influencers-uk/
Capterra. "Share of Consumers Who Followed Influencers in The United Kingdom (Uk) as of April 2023, by Generational Cohort." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1440959/share-consumers-follow-influencers-uk/
Capterra, Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort Statista, https://www.statista.com/statistics/1440959/share-consumers-follow-influencers-uk/ (last visited July 23, 2024)
Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort [Graph], Capterra, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1440959/share-consumers-follow-influencers-uk/
