Services that enhance shopping experience Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey by Rakuten Insight in Vietnam in November 2023, around 43 percent of respondents stated that express delivery options enhanced their shopping experience. In addition, pre-orders, and cross-channel returns were among the preferred shopping services enhancers. 

Services that enhance shopping experience of consumers in Vietnam as of November 2023

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Release date

December 2023

Region

Vietnam

Survey time period

November 9 to 30, 2023

Number of respondents

4,150 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Which of the following services enhances your shopping experience?" 
Multiple answers were allowed.

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Overview

8

Online shopping channels

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Leading shopping websites & apps

4

Mobile shopping

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Consumer behavior

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Topics

Retail sector in VietnamE-commerce in VietnamCosmetics market in VietnamApparel and footwear industry in VietnamFood retail industry in Vietnam
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