During a survey carried out in April 2023, 40 percent of responding consumers from the United Kingdom (UK) said they disapproved of the false image influencers sometimes portray, such as promoting beauty products or standards when they have had surgery or using photos that have been edited. A very similar share said that influencers that value quantity over quality seemed less trustworthy.
Influence of a brand-influencer partnership on purchase decisions of consumers in the United Kingdom (UK) as of April 2023
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Various sources (ChannelX). (July 17, 2023). Influence of a brand-influencer partnership on purchase decisions of consumers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1440941/influence-brand-influencer-partnership-purchase-decisions-uk/
Various sources (ChannelX). "Influence of a brand-influencer partnership on purchase decisions of consumers in the United Kingdom (UK) as of April 2023." Chart. July 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1440941/influence-brand-influencer-partnership-purchase-decisions-uk/
Various sources (ChannelX). (2023). Influence of a brand-influencer partnership on purchase decisions of consumers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1440941/influence-brand-influencer-partnership-purchase-decisions-uk/
Various sources (ChannelX). "Influence of a Brand-influencer Partnership on Purchase Decisions of Consumers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1440941/influence-brand-influencer-partnership-purchase-decisions-uk/
Various sources (ChannelX), Influence of a brand-influencer partnership on purchase decisions of consumers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1440941/influence-brand-influencer-partnership-purchase-decisions-uk/ (last visited December 22, 2024)
Influence of a brand-influencer partnership on purchase decisions of consumers in the United Kingdom (UK) as of April 2023 [Graph], Various sources (ChannelX), July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1440941/influence-brand-influencer-partnership-purchase-decisions-uk/
