Reasons for distrusting influencers in the UK 2023

Elements that made social media influencers appear untrustworthy according to consumers in the United Kingdom (UK) as of April 2023

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Sources

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Release date

July 2023

Region

Europe, United Kingdom

Survey time period

April 2023

Number of respondents

1,013 respondents

Age group

18-65 years

Special properties

among respondents who shop online at least every couple of months and use social media platforms at least a few times per month

Supplementary notes

The source does not provide information about the type of survey used.

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Other statistics that may interest you Influencer marketing in the United Kingdom (UK)

Overview

5

Audience

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Effectiveness

6

Generation Z

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