A survey carried out in April 2023 revealed that fashion social media influencers were the most popular among UK consumers, followed by 50 percent of respondents. Lifestyle and food/cooking influencers also made it to the top three categories, followed by 40 percent and 41 percent of the interviewed consumers, respectively.
Social media influencer categories most followed by consumers in the United Kingdom as of April 2023
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Fashion Network. (July 17, 2023). Social media influencer categories most followed by consumers in the United Kingdom as of April 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network. "Social media influencer categories most followed by consumers in the United Kingdom as of April 2023." Chart. July 17, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network. (2023). Social media influencer categories most followed by consumers in the United Kingdom as of April 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network. "Social Media Influencer Categories Most Followed by Consumers in The United Kingdom as of April 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1440914/influencer-categories-uk/
Fashion Network, Social media influencer categories most followed by consumers in the United Kingdom as of April 2023 Statista, https://www.statista.com/statistics/1440914/influencer-categories-uk/ (last visited December 21, 2024)
Social media influencer categories most followed by consumers in the United Kingdom as of April 2023 [Graph], Fashion Network, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1440914/influencer-categories-uk/
