A global study found that the number of referrals to news and media sites from Facebook fell from 2.3 billion in December 2022 to as low as 1.2 billion in November 2023, marking a 48 percent decline year on year. X (formerly Twitter) and Instagram also saw decreases in aggregate traffic to news and media properties.
Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023
(in millions)
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Reuters Institute for the Study of Journalism. (January 9, 2024). Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023 (in millions) [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1440892/change-in-traffic-to-news-sites-worldwide/
Reuters Institute for the Study of Journalism. "Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023 (in millions)." Chart. January 9, 2024. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1440892/change-in-traffic-to-news-sites-worldwide/
Reuters Institute for the Study of Journalism. (2024). Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023 (in millions). Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1440892/change-in-traffic-to-news-sites-worldwide/
Reuters Institute for the Study of Journalism. "Year over Year Change in Number of Referrals to News Media Websites from Selected Social Media Networks Worldwide from December 2022 to November 2023 (in Millions)." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1440892/change-in-traffic-to-news-sites-worldwide/
Reuters Institute for the Study of Journalism, Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023 (in millions) Statista, https://www.statista.com/statistics/1440892/change-in-traffic-to-news-sites-worldwide/ (last visited April 29, 2025)
Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023 (in millions) [Graph], Reuters Institute for the Study of Journalism, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1440892/change-in-traffic-to-news-sites-worldwide/
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