As of May 2023, the mobile app of shopping and marketplace platform Etsy used approximately half of its collected data points to track users. In comparison, health app Noom used only one of its collected user data point for tracking purposes.
Collected data points among the least data-hungry iOS apps worldwide as of May 2023, by type
iOS apps only, analysis of 100 apps across 10 app categories
Supplementary notes
According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."
The source defines "data-hungry" apps:"if they collect more than the avg. data points and use the majority (>90%) of data to track the user, or the majority of collected data points are linked to user identity."
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SurfShark. (December 27, 2023). Collected data points among the least data-hungry iOS apps worldwide as of May 2023, by type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1440884/data-collection-least-ios-apps-by-type/
SurfShark. "Collected data points among the least data-hungry iOS apps worldwide as of May 2023, by type." Chart. December 27, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1440884/data-collection-least-ios-apps-by-type/
SurfShark. (2023). Collected data points among the least data-hungry iOS apps worldwide as of May 2023, by type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1440884/data-collection-least-ios-apps-by-type/
SurfShark. "Collected Data Points among The Least Data-hungry Ios Apps Worldwide as of May 2023, by Type." Statista, Statista Inc., 27 Dec 2023, https://www.statista.com/statistics/1440884/data-collection-least-ios-apps-by-type/
SurfShark, Collected data points among the least data-hungry iOS apps worldwide as of May 2023, by type Statista, https://www.statista.com/statistics/1440884/data-collection-least-ios-apps-by-type/ (last visited November 22, 2024)
Collected data points among the least data-hungry iOS apps worldwide as of May 2023, by type [Graph], SurfShark, December 27, 2023. [Online]. Available: https://www.statista.com/statistics/1440884/data-collection-least-ios-apps-by-type/
