As of December 2024, approximately 82 percent of public relations (PR) professionals surveyed worldwide said they used generative artificial intelligence (AI) to ideate or brainstorm. Around 72 percent reported turning to AI to write a first draft, while 70 percent used it to edit or refine a draft they had written. According to the same study, genAI's top risk for PRs was newer professionals relying too much on such tools without learning the profession's principles.
Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Muck Rack. (January 14, 2025). Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024 [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1440861/ways-prs-used-generative-ai-work/
Muck Rack. "Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024." Chart. January 14, 2025. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1440861/ways-prs-used-generative-ai-work/
Muck Rack. (2025). Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1440861/ways-prs-used-generative-ai-work/
Muck Rack. "Leading Ways Public Relations (Pr) Professionals Used Generative Artificial Intelligence (Ai) in Their Workflow as of December 2024." Statista, Statista Inc., 14 Jan 2025, https://www.statista.com/statistics/1440861/ways-prs-used-generative-ai-work/
Muck Rack, Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024 Statista, https://www.statista.com/statistics/1440861/ways-prs-used-generative-ai-work/ (last visited April 23, 2025)
Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2024 [Graph], Muck Rack, January 14, 2025. [Online]. Available: https://www.statista.com/statistics/1440861/ways-prs-used-generative-ai-work/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
