Percentage of PR agencies disclosing AI use to their clients worldwide 2024

Published by
J. G. Navarro
,
Jan 31, 2025

As of December 2024, around one-fifth (or 20 percent) of public relations (PR) agencies surveyed worldwide reported disclosing artificial intelligence (AI) usage to their clients all the time. Approximately 23 percent stated that they do it some of the time, while 21 percent claimed they never reveal AI use to customers.

Percentage of public relations (PR) agencies disclosing artificial intelligence (AI) use to their clients worldwide as of December 2024

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Percentage of public relations (PR) agencies disclosing artificial intelligence (AI) use to their clients worldwide as of December 2024

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Release date

January 2025

Region

Worldwide

Survey time period

November 13 to December 17, 2024

Number of respondents

1,013 respondents

Method of interview

Email survey

Supplementary notes

The source does not specify how many respondents worked in agencies.

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Statistics on " Public relations worldwide "

Other statistics that may interest you Public relations worldwide

Overview

7

Media holdings

6

Doing business

7

Artificial intelligence (AI) in PR

5

Media trust

7
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