Data collection among global most privacy demanding mobile iOS apps 2023

Published by Laura Ceci, Jan 16, 2024
As of May 2023, Facebook collected the larger number of total unique data points from global iOS users, around 32 data points. Popular digital payment app PayPal and Airbnb collected 26 data points each, while AI tool photo and image editing apps Photoleap collected around 14 unique data points.

Number of unique data points collected from the most data-hungry iOS apps worldwide as of May 2023

CharacteristicTotal unique data points
Photoleap: AI Art Photo Editor 14
YouTube: Watch, Listen, Stream 25
PayPal - Send, Shop, Manage 26
Call of Duty Mobile 17
Strava: Run, Ride, Hike 21
Amazon Shopping 25
Facebook 32
Airbnb 26
Gmail - Email by Google 21
Bumble: Dating App & Friends 22
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Total unique data points1414252526261717212125253232262621212222Photoleap: AI Art Photo EditorYouTube: Watch, Listen, StreamPayPal - Send, Shop, ManageCall of Duty MobileStrava: Run, Ride, HikeAmazon ShoppingFacebookAirbnbGmail - Email by GoogleBumble: Dating App & Friends
01020302.557.512.51517.522.52527.532.53537.5

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Release date

December 2023

Region

Worldwide

Survey time period

May 17, 2023

Special properties

iOS apps only, analysis of 100 apps across 10 app categories

Supplementary notes

According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."

The source defines "data-hungry" apps:"if they collect more than the avg. data points and use the majority (>90%) of data to track the user, or the majority of collected data points are linked to user identity."

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