As of May 2023, approximately 98 percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only 17 percent of the collected data were users to track users of apps in this category. Shopping and food delivery apps used 36.4 percent of the collected data for tracking purposes, while AI tool apps hosted on the Apple App Store used 35.6 percent of the collected data for tracking their users.
Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category
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SurfShark. (December 27, 2023). Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark. "Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category." Chart. December 27, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark. (2023). Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark. "Share of Data Points Collected and Used to Track Ios Apps Users Worldwide as of May 2023, by Category." Statista, Statista Inc., 27 Dec 2023, https://www.statista.com/statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark, Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category Statista, https://www.statista.com/statistics/1440804/collection-and-tracking-ios-apps-worldwide/ (last visited November 21, 2024)
Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category [Graph], SurfShark, December 27, 2023. [Online]. Available: https://www.statista.com/statistics/1440804/collection-and-tracking-ios-apps-worldwide/
